are a dual-season Manufacturer’s Representative
Agency currently operating in the 14 Western States.
We are known for our aggressive sales ability, our strategic
planning capabilities, and our mix of youth and experience.
Our sole aim as a company is to be the most efficient
and effective sales agency within our territory. Our drive
and determination to push ourselves to do the most complete
job possible for our Manufacturers is only equaled by
our conviction to serve the Manufacturer’s customers,
both Trade and Consumer, with the highest quality service
in the industry.
is reflected in our company motto – the cornerstones
of our philosophy and the words we live by;
every communication, Honesty
Into every transaction, Integrity
For every customer, Satisfaction
For every associate, Dignity
For every manufacturer, Excellence
what then do we do differently, that we feel sets us apart?
Something we call the J.R.A. Difference;
A True TEAM Concept – Our
Pay & Expense package for our men encourages
TEAM attitude and gives our factories maximum productivity
from a complete TEAM sales focus.
• Our “Units of Business”
Philosophy – As a dual-season company
we strive to maintain proper balance across the
categories we’ve chosen to operate in. Using
a system of Anchor and Complementary lines, we’re
able to keep the focus and direction on our “core”
customers and channels.
• Our Management Model –
We take advantage of key personnel’s strengths,
so we are able to formulate and implement effective
sales strategies that match our factory goals with
our sales focus.
• Customer Development Programs
– We believe excellent service after
the sale has been one of the most critical factors
to our success. Here’s just a few of the custom
programs we offer;
Chain Training Program
Our Accountability Model –
Assures all parties involved are always in a position
to succeed. Knowing and fully understanding our
short and long term goals is far too important to
the TEAM to not create an infrastructure for measuring
both accountability and shared responsibility. This
“shared responsibility” promotes individuals
to handle objections and make adjustments to strategies
that keep all of us moving towards the overall sales
Our “Roll Out” Strategies
- We develop custom roll out strategies to ensure
that new products, programs, or promotional opportunities
launch successfully. These “Roll Outs”
are built around specific expectations and sales
goals. They incorporate specific reporting requirements.
The importance of a strong start is that it leads
to an even stronger finish.
Trade Citizens - Lastly, we believe in responsible
stewardship of the outdoors resource. We enjoy building
our business and earning our living in large part through
our sales focus in the outdoor sports. In turn we support
many important organizations that help to lead the charge
in fighting to preserve our outdoor heritage and rights
as sportsmen. Here are some of the good folks fighting
everyday for our rights.